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With the widespread dissatisfaction of the current health system, government and industry alike are calling for reform. Yet, despite new reform proposals, the economic downturn and the changes to the Medicare levy surcharge, the number ofpeople with private health insurance rose in the December quarter to 11.1 million. That means 52 per cent of the population is now covered by private health insurance! But what does the future hold for thendustry? Informa’s 8th Annual Health Insurance Summit is at the forefront of exploring therole of private health insurance in Australia’schanging healthcare environment. With over 200 senior healthcare and health insuranceattendees last year, the conference isregarded as one of the definitive gatheringsfor the sector.